What I’m building.

Processes for businesses

Whatever you do by hand every week, I rebuild so it runs without you. Plus websites, web apps and programs where they belong.
Services
SW platform

One account for every business I work for: website, workflows, quotes and invoices in one place.
To the platform
SW forge

My open source workshop: small tools for the workday, with no subscription and no account.
swforge.dev
bearing

Reads what you’re sent and tells your agent whether it’s worth your time.
bearing.report

SW labs is me, for now.

I’m Felix. I build systems I actually enjoy using. Mostly it comes down to friction: where does a piece of information need to go, and which parts of that need no human hand at all. There are new tools every week. Half the work is the groundwork. The other half is finding out which of those tools hold up day to day.

SW labs has existed in rough form for a few years. At the end of 2025 it became a business, out of several projects I’d been building on separately. SW stands for Shift & Wire: moving from the old setup to the new one and wiring it in so it holds.

Code gets written fast these days.

I work with AI tools, like almost everyone who builds software now. That’s not a reason to hire me. What counts is the design that comes first: a system that holds up at the edges. The email that looks different from usual. The coworker who opens it on their phone instead of at a desk. And one that doesn’t depend on any single vendor. The faster code gets written, the more systems get built without that kind of design.

What I go by.

Desk at the example wholesale business: on the left the inbox with recognized orders, on the right the order in the inventory system.

It runs where you already work.

The order lands in the inventory system you already have. I don’t put another program next to it that you have to check every morning.

A person decides where it counts.

Fixed rules are usually enough. Where AI helps, it suggests, and someone at your end confirms.

When AI helps and when it doesn’t

If it doesn’t take work off your plate, I don’t build it.

A process that comes up twice a year is faster by hand than with a program that needs looking after. I’ll tell you that before there’s a proposal.

When it doesn’t pay off

Simple, and written down.

What I build is made of parts you can find anywhere, and it’s written down. Another developer can take over.

How I work.

You write to me, and from there it’s four steps.

The four steps

I mostly build for businesses in the region. Clients farther away work too.

What if I’m out

Where to go next.

What you can check.

What I’ve built: My own products and client work, on the home page: sw-labs.de/en/#referenzen
Who’s responsible: Felix Winkel Address and provider details: legal.sw-labs.de/imprint
Report a vulnerability: The same address is in machine-readable form in sw-labs.de/.well-known/security.txt.
Security: How I handle your access, and what’s under attack right now: sw-labs.de/en/security/
What’s live right now: Commit and time of the last build: sw-labs.de/status.json

Tell me what bugs you every week.

A few lines are enough: what you do by hand, how often, and which program it ends up in. We’ll go through the rest on a call.

Augment. Don’t distract.